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    Why Bother Understanding Culture?

    It is often said that real understanding of a topic only comes once you see how its parts work together. The reality is that trying to understand some complex issue can quickly become confusing. This is especially true if one attempts to understand the relationships between concepts from different disciplines. At times, it even seems impossible to make sense of the different perspectives. There is the reminder in Ecclesiastes that “there is no new thing under the sun” (Ecclesiastes 1:9, KJV). When reflecting on the origin of business ideas it becomes clear that many of the principles were formulated hundreds of years ago. There are numerous similarities between principles in…